| FIESTA |
FOCUS |
FUSION |
TAURUS |
MUSTANG |
F-150 |
SUPER DUTY®/ COMM. TRUCK |
| Better Resale Value than Versa |
| "Fiesta is projected to hold its resale value better than Nissan Versa." |
| ALG |
|
| Higher Avg. Auction Value than Coroila |
| The 2010 Focus is transacting $276 above Corolla on average at auction. |
| NADA |
|
| Better Resale Value than Camry |
| "2011 Fusion is projected to hold its resale value better than Camryn." |
| ALG |
|
| Best Resale Value in its Class |
| "2010 Ford Taurus was named Best Resale Value in its class by Kelley Blue Book's kbb.com." |
| kbb.com |
|
| Better Resale Value than Camaro Coupe |
| "Mustang Coupe is projected to hold its resale value better than Camaro Coupe." |
| ALG |
|
| Best Residual Value in its Class |
| The 2010 F-150 is the winner of the ALG Residual Value Award for the Full-Size Pickup Segment |
| ALG |
|
| Best Resale Value in its Class |
| "2010 Ford F-Series Super Duty® was named Best Resale Value in its class by Kelley Blue Book's kbb.com" |
| kbb.com |
|
| |
| Highest Initial Quality in its Class |
| "The 2010 Focus: Highest Ranked Compact Car in Initial Quality by J.D. Power and Associates." |
J.D. POWER AND ASSOCIATES |
|
| Higher Avg. Auction Value than Camry |
| The 2010 Fusion is transacting $683 above Camry on average at auction. |
| NADA |
|
| Resale Value Equal to Avalon |
| "The 2011 Avalon can’t beat the projected resale value of the 2011 Taurus." |
| ALG |
|
| Highest Initial Quality in its Class |
| "The 2010 Mustang: Highest Ranked Midsize Sporty Car in Initial Quality by J.D. Power and Associates, Two Years in a Row." |
J.D. POWER AND ASSOCIATES |
|
| Lower Ownership Cost than Tundra and Ram |
| F-150 XL True Cost to Own® is $3,415 lower than Tundra and $1,050 lower than Ram Pickup 1500 ST |
| edmunds.com |
|
| Best Resale Value in its Class |
| "Transit Connect is projected to hold its resale value better than any vehicle in its class." |
| ALG |
|
| |
|
| Lower Ownership Cost than Altima 2.5 |
| Fusion S True Cost to Own® is $1,480 lower than Altima 2.5. |
| edmunds.com |
|
| Lower Ownership Cost than Avalon XL |
| Taurus SE True Cost to Own®is $4,150 lower than Avalon XL. |
| edmunds.com |
|
| Lower Ownership Cost than Camaro LS |
| Mustang V6 True Cost to Own®is $3,280 lower than '10 Chevrolet Camaro LS. |
| edmunds.com |
|
|
| Best Resale Value in its Class |
| "E-Series is projected to hold its resale value better than any vehicle in its class." |
| ALG |
|

Ford Division now has the highest average auction value of vehicles with 1-5 years in service among its competing brands. |
| Highest Initial Quality in its Class |
| "The 2010 Taurus: Highest Ranked Large Car in Initial Quality by J.D. Power and Associates." |
J.D. POWER AND ASSOCIATES |
|
|
|
|
| Cost of Ownership | |  | 5-Year True Cost to Own® |
|
| Quality | |  | 2010 Initial Quality StudySM |
|