Ford always thinks differently and reinvents the way it approaches research to deliver the products that people want. That is why it is now roping in university students broadening its advanced research and innovation through open collaboration on Ford SYNC, the industry-leading in-vehicle connectivity system. Ford of Clermont, your neighborhood Minneola Ford Car Dealer, in Florida believes that this unique collaboration will result in new strategic insights which will enhance the in-car experience for drivers, and drive demand for new features in Ford vehicles.
Researchers from Ford and students of University of Michigan and the University of Detroit Mercy (UDM) will work together to create and enhance in-car applications and provide valuable insights into the dynamic of current driver trends. Ford would sponsor the UDM/Ford Innovation Contest to conceive a new application for SYNC that addresses an unmet customer need – no hardware or software necessary. The contest would educate students on the basic operation of SYNC and challenge them to envisage a future SYNC application that solves a consumer problem.
At the University of Michigan, students would start beta testing Ford prototype software platforms for a winter course on embedded automotive telematics. The course would have 25 to 30 students of multiple disciplines in small teams collaborating on the Ford developmental platform and build upon its connectivity capabilities – creating social networking interfaces, accessing cloud services and mobile network management.
Ford of Clermont, your neighborhood Clermont Ford Car Dealer for new Ford vehicles and used cars, located near Oakland and Minneola in Florida, feels that the collaboration with university students is an essential part of delivering innovative ideas. It will redefine the driver experience, making drivers and their vehicles connected-content generators, not just isolated travelers. This is not all. There’s more. Keep on checking these pages to learn more about the innovative ideas Ford has in store for their vehicles, and to check our updates on special offers and more!

Labels: beta testing, Ford Sync, Student research, University research